The DrudgeReport.com is biggest single referrer of United States web traffic to United Kingdom news sites, according to an article published in the August 2007 edition of the journal Journalism: Theory, Practice & Criticism.
The report sites the Drudge Report as referring 25% of the U.S. web traffic to U.K. news sites with Google and Google news coming in a distant second and third by referring less than 15% combined.
This is an illustration of the power of the manually-aggregated news portals, which publish links to stories in other online publications, and an illustration of how much influence one person can have online. Matt Drudge, as the editor of the Drudge Report, can direct up to 150 million page impressions a month and with his website, which is more popular than many of the publications from which he aggregates content. Drudge is able to do this becasue he found and develop a nice at the right time.
The primary purpose of the new reaserch was to examine the globalization of British news sites. The research showed that "Americans made up an average of 36% of the total audience with up to another 39% of readers from countries other than the US." If you do those numbers, you will discover that only 25% of British news site readers are from the U.K.
Read a pre-published copy of the report here.
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